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Over a decade ago, in 2010, Bradescard entered the Mexican market with an ambitious vision, backed by Bradesco, one of Latin America’s most valuable brands. Their mission was clear: to revolutionize the credit card industry and establish themselves as a leader in the retail sector. Today, their success story stands as a testament to how innovation and vision can transform financial lives.
In its pursuit of excellence, Bradescard faced a crucial challenge: understanding and addressing its customers’ unique needs in a saturated market. Customer retention and credit history-based service personalization became their top priority.
To address this challenge, Bradescard partnered with XalDigital, a company that shared their passion for innovation. Together, they devised a bold strategy: implementing Machine Learning using customer credit history as the foundation. This approach enabled them to unravel the complexities of cardholders’ financial behavior and identify their most loyal customers.
In pursuit of excellence, Bradescard understood that accessing valuable data was the key to transforming their business and delivering an exceptional customer experience. This data, the hidden treasure of their strategy, was securely stored in their AWS S3 bucket (Amazon Simple Storage Service).
This ensured the protection of confidential customer information and enabled precise real-time responses.
All of this was made possible through AWS services and XalDigital’s expertise. We leveraged the power of technologies such as:
AWS CloudFormation
AWS IAM
AWS Step Functions
AWS VPC
AWS Lambda
AWS DynamoDB
AWS Api Gateway
AWS EMR
AWS CloudWatch
AWS S3
AWS Glue
AWS Personalize
AWS CloudFront
AWS Rout 53
AWS Certificate Manager
These services came together like pieces of a puzzle to achieve the desired transformation.
Bradescard’s story in Mexico is not just a financial success story but a testament to how collaboration, vision, and technology can transform business. The next time you use your Bradescard credit card and feel it perfectly matches your needs, remember that behind every transaction lies a success story that has improved the financial experience of millions of people.
Bradescard’s journey toward excellence yielded remarkable results. The successful implementation of Machine Learning resulted in:
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