Bayer is a global leader in life sciences focused on health and agriculture, with a powerful purpose: “Health for all, hunger for none”. Through its Crop Science division, the company is dedicated to developing innovative solutions for the agricultural sector, always seeking to transform and do things differently for its customers.
Field claims at Crop Science were not being handled efficiently. While farmers needed answers within 48 hours, the actual process took 70 days. This critical gap between expectation and reality directly affected customer satisfaction and contradicted the company’s fundamental purpose.
In collaboration with XalDigital and AWS, Bayer developed a mobile application that integrates Generative Artificial Intelligence with Amazon Bedrock. The solution connects farmers, distributors and internal Bayer teams in real time, creating a complete digital ecosystem for efficient claims management directly from the field.
The transformation dramatically reduced response times, effectively integrating multiple stakeholders into a single collaborative ecosystem. Farmers can now report incidents from their phones and receive immediate attention, making the customer-centric approach that Bayer seeks a reality.
AWS Bedrock
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