Nowadays, we know data as the new oil, and whoever can process and analyze it has a competitive advantage in the market and the industry.
Business Intelligence (BI) includes applications, infrastructure, tools, and best practices that enable access to information analysis to improve the decisions and performance of an organization. So, a BI solution can positively impact a company’s results.
“However, any information management needs to keep ethics in mind, which will dictate the use of these indicators by those who operate these solutions.”

Some good practices in data handling:
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- Treat them with privacy and integrity.
- Collect only the necessary data.
- Put the information and results to good use.
- To make them literate.
BI helps companies sort, catalog, and analyze vast amounts of data, but in the end, it is up to each of us to make good use of it, exploring every situation that comes our way based on our knowledge and values.